However, the Revo 3’s competitors typically fall in either the 40,000mi or, in a few instances, 50,000mi limited warranty groups. The Bridgestone Dueler A/T Revo 3 (“Revo 3” for brevity) has a design intent that claims ‘long-life doesn’t require performance loss.’ Backing this claim up with a rare 60,000mi warranty, the listing is perhaps less a guarantee and more useful for highlighting relative lifespan. Bridgestone’s engineers will tell you no different, and are quick to stake their claim for the balance that a premium (“Best” designation in their line-up) tire should achieve in this category. In truth, each major AT tire aims for a specific balance across the major performance criteria. The Revo 3 is no mud-terrain, but it performs reasonably well in moderate mud as well as wet sand washes. And, of course, adhesion to every frozen terrain…all while lasting for years. Tenacious ability to claw through gooey axle-deep mud. Quiet street manners that border on sports car handling. In fairness to manufacturers, consumers in this broad category want it all. The “all-terrain” light truck category is a crowded landscape, filled with designs that will make you raise an eyebrow (“THAT is an AT?”). A “duel” between the latest, premium all-terrain tires from the world’s two largest tire manufacturers? Let the competition begin! The burly KO2’s were not worn out by any means, and the Bridgestone Dueler A/T Revo 3 tires would ship by mid-summer 2018. So when those same smartly-dressed Bridgestone rep’s began describing their new all-terrain’s release, it was easy to request that they cut to the chase and explain what made the tire worth reviewing.Ĭoming off a nearly 2-year test period with BF Goodrich’s (now) iconic KO2, I knew a perfect baseline for comparison was at hand. In reality, neither you, nor I, nor anyone else who truly relies on their truck’s tires to get them through nasty conditions gives a rip about global sales or inflatable marketing hype. With annual sales of $25B, why not splurge a little, Mr. That low key “stage presence” (and Overland Expo is definitely one giant show, complete with many ‘stages’ and ‘actors’) is somewhat ironic when you consider the outsized presence of Bridgestone in the global and N. Distinctive in its blend of blocks and grooves, the Revo 3 isn’t easily mistaken for other A/T tires. In an age where tire manufacturers frequently bring to such 4×4 events a mix of massive semi-trailers, towering inflatable tires/arches/pillars, and sometimes even offer driving experiences on closed courses, the humble Bridgestone booth was both surprising and, frankly, easy to overlook.
Only days after the tire’s initial release, Bridgestone representatives were quietly launching the Bridgestone Dueler A/T Revo 3 amidst the acres of dusty, crowded vendor aisles. Fast forward to Overland Expo West in 2018, and I found myself at the company’s booth listening to the pitch about its replacement for the previous Revo 2 version of the Dueler A/T.
Fifteen years back, a set of its hot-off-the-mold Dueler M/T tires made their way onto my previous project truck, kicking off my years of performance testing of tires for. Sheer product volume aside, the Bridgestone portfolio of tires targeting trail and street has been strong for years. The Tokyo-based overall leader in sales also holds the lead in light truck sales in the States. Dwarfing most other brands, save the Michelin Man himself, the company has been a global fixture since 1931.
When you think of the world’s largest tire manufacturer which comes to mind? Here’s a few hints of the countries the winner is not based in: France, the U.S., Germany, Italy, South Korea, or China.įor over a decade, the reigning king of tires worldwide has been Japan’s Bridgestone. After 18 months of testing, the Bridgestone Dueler A/T Revo 3 has proven itself on slick rock, sand and a mix of other off-pavement surfaces.
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